Drip Marketing Wikipedia

Drip marketing - Wikipedia.

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages ....

https://en.wikipedia.org/wiki/Drip_marketing.

Cause marketing - Wikipedia.

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause"..

https://en.wikipedia.org/wiki/Cause_marketing.